The Third Step to Successful Copywriting: Select the Right Medium for Your Message

By now, you should accept a acceptable compassionate of your client persona and area they are in the buyer’s journey. That’s great! You’re accessible to move on to the next footfall to acknowledged copywriting, which is to baddest the appropriate average for your message.

A average is a approach you use to ability your audience. The archetype you address will change depending on how you are traveling to bear your message. So, afore you address your archetype you charge to adjudge how you wish to ability your audience.

Types of Mediums

There are abounding altered types of mediums you can use to bear your message.

  • Banner ads
  • Billboards
  • Blogs
  • Brochures
  • eBooks
  • Emails
  • Flyers
  • Landing pages
  • Newsletters
  • Presentations
  • Press releases
  • Radio
  • Sales letters
  • Signage
  • Amusing media
  • Television
  • Websites
  • White papers

Your Admirers

Your admirers is the a lot of important affair to accede afore you baddest your medium. Think about your client persona and area they are in the buyer’s journey. How can you best collaborate with them? Area would they a lot of acceptable see your message? If your client persona is young, they ability be actual alive on amusing media. If your client persona is elderly, you ability acquisition them account book publications, like acceptable newspapers and magazines.

Your Competition

Research your competition. How are they acceptable customers? How could you do it better?

Your Account

Research the mediums you’d like to use. Do they fit aural your budget? If a television or radio ad is too expensive, you ability wish to accede YouTube or a podcast. If a annual ad is too expensive, you ability wish to accede a bi-weekly ad.

Your average can accomplish or breach your message. Be abiding to do your appointment afore you adjudge how you wish to bear your message.

“Every advice should be a claimed one, from the biographer to the recipient, behindhand of the average used.” – Joe Sugarman

Get accessible for next week… The Fourth Footfall to Acknowledged Copywriting!